About Brian's Listing Services

 

 

It’s hard to sum up my services in a brief description because I do so much more than just "List Your Home". Hopefully the overview below is enough to earn an appointment to explain the rest!  See Below For Details........

Selling your home is all about knowing the local housing market. Pricing your home correctly is crucial to maximizing the highest selling price possible. As an area expert, I can help determine what direction the market is trending, so you can make the right choices when it comes to selling your home to get the highest price possible!

 

Accurate pricing is key to get as many people as possible to tour and make offers on your home, especially when you first list your home.  There’s a current pool of buyers waiting for new listings to hit the market, which is why accurate pricing and staging your home properly is crucial.  

Things to Think About When Selling Your Home

Once we’ve determined the price, I can give you advice about the little things that you can do to stage your home to get you the highest possible price! You’d be surprised by the simple measures you can take to dress up your home to attract more qualified buyers. 

I have a marketing plan that is designed to get maximum exposure to the buyers that are currently looking, and all agents that have buyers.  Through pricing, staging, agent accessibility, and visibility, both on and offline, I can successfully sell your home to help you achieve your goals. 

 

 

Don't Settle For Mediocre Service!

OVERVIEW:
I have developed a selling system that goes above and beyond standard service to optimize technology and produce the best results. The "Old Fashioned" list it and let it sell approach is dead! 92% of home buyers use the internet to search for homes, and over 50% of those buyers actually purchase a home they find online. With numbers like these, how important do you think the "Correct" online exposure is? I use multiple factors in my cutting edge approach to insure success. There's SO many resources I use to get you results. Please contact me for full details. Here's some of the results you can expect when implementing my program:

 

7 Steps To Success:

 

1. THE PARETO PRINCIPLE 
(The #1 Most Important Factor When Listing Your Home)

When marketing your home, time is of the essence!  The first couple of weeks that your home is listed are crucial, and it's important to utilize the most effective techniques from the start.  Over time, I have successfully determined which marketing techniques work and which ones are not as effective.  The Pareto Principle sums up this approach well.

*The Pareto Principle (also known as the 80/20 rule, the law of the vital few, or the principle of factor sparsity) states that, for many events, roughly 80% of the effects come from 20% of the causes.

So, you might wonder what in the world this has to do with selling a home? Well, in theory, 80% of marketing tactics used by agents to effectively sell a home are insignificant, and the other 20% have proven successful.

So how can we apply the 80/20 Principle to selling your home? The answer may surprise you!

 

2. **Negotiations**

No, I'm not only referring to the negotiating that happens once an offer comes in! Although being an expert negotiator will assure we put as much money in your pocket during the actual offer to contract period, it will also help assure we get to closing day.  When an offer comes in, I take the extra steps to ensure it will make it to closing.  I go as far as calling the buyer's lending officer, to ensure that pre-approvals are strong and that we aren't wasting any time off market with weak offers.   Additionally, I have very specific training that enables me to position my sellers for the absolute highest rate of return on their investment.

 

 

 3.  Online Marketing

I will market your home on Hundreds of websites including Garden City Realty's "featured listing" page which gets over 20,000 visits per week!  I will also create a virtual tour on YouTube and many other home search sites that will be attached to your listing. This mass exposure has led to more views and sold listings.  On top of that, I take every sales agent in Garden City Realty's office on a private property tour as soon as (or sometimes before) your listing goes "live" to ensure that your property is top of mind for their network of buyers, as well as mine.  Exposure is key!

 

 

4. **Very Important** - Test the MLS!

There's a great chance this step may end up being the very reason your home is seen by shoppers and sold over a competing property. Price, location, good pictures, and a great listing are worthless if this step is missed!! I can't stress the importance enough. I will share the secret and shocking results when we meet.

 

5.  Using Cutting Edge Photography and Videography

I use cutting edge DSLR photography, virtual tour videography software (BRAND NEW LAUNCH IN 2019) and in some cases "Drone Photography" (Total of up to $1,500 on my photography alone).  My goal is to market your listing to its fullest potential, make your listing stand out, and always "show" better than the competition. 

**Below is an example of a 360* Tour** 

 

6.  Advertising Blasts!

 I will advertise your property on every post card, listing flyer, & email banner sent out. We're talking thousands of mailings a month!

 

 

7. Follow-Up, Follow-Up, Follow-Up! 

I have a system set-up that allows you to stay up-to-date with what's happening with your community and competition.

 

 

*Another key point* It is an honor to mention our office has been rewarded as one of the few companies in our region to join the exclusive  &  network!

 

Curious about what’s happening in your neighborhood? You can create a custom market report to see what’s active, under contract, and sold in your neighborhood! 

Considering selling or refinancing your home? Get an INSTANT property valuation now!

Contact us today to find out how we can be of assistance to you!